Our Story
Gaiam was founded in 1988, born from a simple but powerful belief: that personal well-being and the health of the planet are deeply connected. Our name reflects that connection — a blend of Gaia, the ancient Greek goddess of the Earth, and I am, a reminder of the unity between ourselves and nature. What began as a small vision has grown into a movement. Today, Gaiam is a trusted name in wellness, serving millions of customers across the world who seek mindful living, natural products, and a more sustainable lifestyle.
What We Stand For
We believe wellness should be accessible — to all people, of all ages, body types, and experience levels. That’s why our products are made for beginners and seasoned practitioners alike, with thoughtful design, practical function, and eco-conscious materials. We also believe that sustainability isn’t a feature — it’s a responsibility. From the materials we source to the packaging we use, we’re committed to reducing our footprint and giving back to the planet that inspires everything we do. Most of all, we believe in authenticity. We know that true wellness isn’t always filtered and photo-ready. It’s personal, evolving, and sometimes a little messy. That’s why we embrace the real, imperfect, incredible you — just as you are.
Who We Are For
Gaiam is for anyone looking to move with intention, breathe with awareness, and live with more balance. Whether you’re a beginner learning your first pose, a parent trying to stretch between school runs, or a wellness professional guiding others — you’re part of this community. You don’t need to fit a mold or hit a milestone. You just need the willingness to begin.
Looking Ahead
As we continue to grow, our mission remains the same: to support your wellness journey with integrity, inspiration, and care. We’re constantly exploring better ways to serve you — through innovation, sustainability, and deeper connection with our community. From your mat to your mindset, we’re here for every step.
